LONGFORM
When planning campaigns, the actual deliverable can feel like the least important part of the apparatus. Sure, emails, landing pages, targeted lists play their part, but at the end of the day, the asset will seal the deal — or lose it.
Successful campaigns run on badass content that cuts through the noise, drives the message home, and provides real value. I'll help you create assets that deliver, that earn your audience's attention, trust, and loyalty.
Vudu IT &Consulting
Year in Review magazine
Vudu came to Content Workshop right off a total rebrand, and they wanted to flex this new brand — and their own stellar results — in an impressive print piece.
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The finished product carries through the brand in a practical, memorable way. It has the thump factor necessary to stand out at a trade show or pique the interest of a prospective client as a leave-behind piece. It's a true example of creative in action.
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I coordinated this project back to front. I worked with Vudu's leadership to outline the magazine, wrote almost all content, and helped guide design.
CertNexus
Ebook
CertNexus, a startup offering courses and training programs in data science and AI, needed a thought leadership piece to power a lead-gen email campaign.
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This piece provides a framework for business leaders, technical experts, and all stakeholders in between to have productive conversations around digital transformation. It also advises the role each stakeholder plays in the process.
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I wrote this ebook in its entirety after a few in-depth interviews with the CertNexus team.
LCNB
Case study series
To promote its business banking division, LCNB embarked on a years-long campaign to spotlight unique commercial clients. This campaign would run on the bank's new tagline, "Further Together."
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Mabus Agency brought a high production value to the series. In addition to the written case studies, Mabus Agency cut commercial spots and created digital ads featuring resources from these case studies.
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I interviewed and wrote testimonials 1-4 and 8-12. I also performed pre-shoot prep calls with the subjects to align everyone to the gameplan on shoot day.
Cyolo
Ebook
Cyolo's one-of-a-kind cybersecurity solution helps organizations scale security and expand modern practices to challenging contexts like remote workers and legacy systems.
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Cyolo needed an ebook that meets organizations wherever they are in their cybersecurity journey. It needed to speak to non-technical stakeholders while also establishing Cyolo's less-formal, down-to-earth voice.
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I wrote this ebook in its entirety. After distributing this piece on LinkedIn and via email, Cyolo reported it significantly outperformed previous pieces of longform content.
