STRATEGY

If you've been living project to project, campaign to campaign, you probably feel lost in the desert. Effort without strategy is just wasted motion, no matter how good your content is or how much money you're putting behind your campaigns.

With the right strategy, your marketing initiatives can exceed the sum of their parts. Strategy allows you to build the momentum you need to take down big goals. I'll help you step back to define your vision and make a plan to execute.

WLCM

Content and LinkedIn strategy

Lindsey Witmer Collins, founder of WLCM app studio, grew her business on word of mouth and a ruthless dedication to quality. Never having done a bit of marketing, she wanted to build her personal brand and WLCM's brand on LinkedIn.

I help Lindsey create a steady stream of content published and cross-promoted through several channels.

We collaborated to produce pieces for Forbes, Inc., and Fast Company.

I helped launch a monthly LinkedIn newsletter, which has grown her LinkedIn following and established her voice and brand in her industry.

I wrote numerous blogs for the WLCM website and promoted them on LinkedIn.

I developed and executed a LinkedIn strategy of daily posts, five days per week, for both her and WLCM's profiles.

Lindsey now has solid momentum as a thought leader, appearing on podcasts and app conferences. When she meets people in person, she says they are more familiar with who she is and what she stands for.

The Ever Curious

Website and content strategy

The Ever Curious is Alyssa Vail Manning, a travel advisor who needed a website that could serve as the hub of her business. It had to clearly explain her offerings, cement her newly created brand, and answer questions prospective clients would have about working with a travel advisor.

I worked to understand the ins and outs of her services and communicate them with a voice prospective clients could feel.

I created the site map for theevercurious.com and built the site on Wix. I wrote all copy along the way.

I helped Alyssa plan a consistent posting strategy to enhance her presence and cultivate leads on Instagram.

I wrote lead-gen guides and walkthroughs that help nurture leads from cold to piping hot.

In just her third year of travel advising, The Ever Curious is on track to double its bookings revenue from last year.

PayHOA

SEO strategy

A startup with numerous competitors popping up and all racing for rank, PayHOA needed Content Workshop's help planting their flag on search.

We helped PayHOA implement a pillar page SEO strategy around three clusters of phrases and executed this plan for two years.

Website traffic has tripled.

PayHOA.com's domain authority has grown by 30%.

I performed the initial keyword research and wrote many of the blogs and pillar pages. I also helped PayHOA refine their messaging through persona and message mapping.

Flock Safety

SEO and content strategy

After receiving series E funding, startup unicorn Flock Safety needed to jumpstart an aggressive content strategy to compete with heavy hitters like Motorola.

Content Workshop created and executed an SEO strategy.

Within the first month of blog production, a core keyphrase advanced from unranked to page 1.

Organic traffic grew every month and accounted for a larger and larger percent of total web traffic.

I performed the keyword research that enabled Flock's strategy, and I helped optimize existing content to contribute to SEO progress. We also worked with Flock Safety to refine their corporate messaging, and we served as an overflow resource in producing B2B assets like white papers and ebooks.

PadSplit

SEO and content strategy

PadSplit came to Content Workshop in need of a content playbook that allowed them to scale their content and spread awareness of their unique co-living solution. A nonprofit with high turnover and quickly shifting priorities, this strategy needed to offer an element of consistency in the face of unpredictable growth.

A nonprofit with high turnover and rapidly shifting priorities, our strategy needed to offer an element of consistency in the face of unpredictable growth.

We established foundational messaging that helped PadSplit more effectively target its audience personas.

We delivered a content playbook in the form of a custom microsite that PadSplit can use to sharpen its approach and ramp new team members faster.

We served as PadSplit's content engine for five months before handing them the reigns to continue on their own.

I performed the keyword research and built PadSplit's microsite playbook.

SimpleTix

SEO and content strategy

SimpleTix came to Content Workshop looking to separate itself from a crowded market. Not only did SimpleTix face competition from ubiquitous names like Eventbrite and Ticketmaster, they also needed to outpace other newcomers like TicketSpice.

We helped SimpleTix define a keyword strategy that spoke to its many target verticals and took advantage of dissatisfied Eventbrite customers.

We helped SimpleTix achieve a first-page ranking for multiple keywords with difficulty scores in the 90's.

We owned the first page for several clusters, which allowed us to shift into maintenance mode and expand our efforts to a new set of phrases.

We acted as ongoing strategists through many additional SimpleTix campaigns, including an extensive website rebuild.

I performed the keyword research, led SimpleTix's website overhaul, and wrote SimpleTix's core messaging documents.

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